We created a branding and a visual language for Niiiiice inspired by the times of the origin of advertising and the beginning of mass messages theories of Edward Bernays. We transport this imaginary to our contemporary context. The visual culture of viewers has grown remarkably, and they are daily subjected to a constant avalanche of information through all kinds of media. In the new digital paradigm and the new way of understanding the world, many brand messages roam being ignored by crowds of skeptical, tired, and demanding eyes. Sometimes and only sometimes, a spark appears in something that only lasts an instant. It is at that moment when something is interesting, relevant, or even magical to the eyes of the human being. At that specific time, we think that this is Niiiiice..
